The increasing use of facial recognition technology in various assets, such as surveillance cameras, smartphones, and social media platforms, has raised significant concerns about data protection and individual privacy. This paper explores the benefits, challenges, and opportunities of implementing facial data protection in assets, with a focus on the "BFDI" framework (Blocking, Filtering, De-identification, and Incident response). We discuss the current state of facial data protection, the importance of safeguarding facial data, and the potential solutions and strategies for protecting facial data in assets.