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However, it was not until the 1980s and 1990s that the Japanese entertainment industry began to gain significant global recognition. This was largely due to the rise of Japanese pop culture, known as "J-pop" and "J-rock," which emphasized catchy melodies, colorful music videos, and fashionable clothing. Artists such as Akina Nakamori, Toshiki Kadomatsu, and Ayumi Hamasaki became household names in Japan and gained popularity worldwide. The success of J-pop and J-rock paved the way for other Japanese entertainment genres, such as anime, manga, and video games, to gain global recognition.