The dawn of the 21st century brought about a seismic shift in the entertainment industry. The rise of digital platforms, social media, and streaming services transformed the way people consumed entertainment. Netflix, founded in 1997, was one of the pioneers of online streaming. The company's success was followed by the launch of other streaming services such as Hulu, Amazon Prime Video, and Disney+. Today, streaming services account for over 70% of the total entertainment industry's revenue.