Visual Style and Aesthetic Strategy Visual strategy is central to translating a persona into marketable content. For a model like I Jessi, imagery likely balances high-gloss production (studio shoots, editorial spreads) with more intimate, candid content (behind-the-scenes clips, lifestyle posts). Costuming, makeup, and set design work in concert to emphasize the defining attributes suggested by the labels: Mediterranean or artisanal touches for the “Florence” element; confident, body-forward styling for the “busty” descriptor; and bold or heightened presentation for “Ultimate.”