Lulus was founded by DeAnna Pappas, a reality TV star, and her friends in 2012. Initially, the forum was created as a platform for women to discuss and share their thoughts on various topics, including lifestyle, entertainment, and relationships. Over the years, Lulus has evolved to become a comprehensive online community, with a wide range of topics and discussions. The forum has also expanded to include various sections, such as fashion, beauty, travel, and food.