Fans sometimes view free distribution as a way to share niche or culturally significant works, particularly when publishers fail to localize or distribute content globally. 4. Impact on Creators and the Industry 4.1. Financial Consequences Studies suggest that piracy can significantly reduce revenue for independent creators. For example, a 2018 study by the Institute of Economic Affairs found that 20% of digital content piracy is driven by the desire for free access to media, directly impacting sales.