The first Malayalam film, "Balan," was released in 1938, marking the beginning of the industry. During the early years, Malayalam cinema was heavily influenced by the social and cultural context of Kerala. Films often focused on social issues, mythology, and folklore, reflecting the state's strong tradition of storytelling. The 1950s and 1960s saw the rise of notable filmmakers like G.R. Rao and P.A. Thomas, who made significant contributions to the industry.