Penny Barber Hailey Rose Max Fills Mom Join Better May 2026

In the quirky town of West Covina, where chaos and charm reign supreme, the Goldberg family has once again taken on a new business venture. This time, it’s a barbershop —a dream project led by Midge "Mom" Goldberg and her daughter Penny Goldberg . Enter Max , Penny’s precocious teenager, and Hailey Rose , her sassy best friend, to stir up trouble, style, and a few awkward buzzcuts. Welcome to the most fun you’ve ever imagined in a place where family bonds are tighter than the curling irons! Setting the Scene: The Goldberg Barber Shop The brainchild of Penny and Mom, the barbershop is a cozy, neon-lit hub with a retro vibe and a modern twist. It’s part of the family’s ongoing quest to monetize their talents (previous attempts include a disastrous Goldberg Brothers Gym ). The sign reads: "Goldberg Cuts: Because ‘Bad Hair Day’ is Just a Challenge for Us." Their mission? To become the most talked-about barbershop in town— without the help of an uninvolved father or a passive-aggressive aunt .