Dance has been an integral part of Tamil cinema since its inception. However, the current trend of dance-based performances can be attributed to the success of dance reality shows like "Jodi Number One" and "Airtel Super Singer." These shows have not only provided a platform for aspiring dancers but also raised the bar for dance performances in films. The increasing popularity of social media platforms has further amplified the reach and impact of dance performances, making them a crucial element in film marketing and promotion.

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