One of the most significant ways that entertainment content and popular media are being linked is through cross-promotion. This can take many forms, from a movie tie-in with a popular video game to a music artist collaborating with a social media influencer. For example, the popular TV show "Game of Thrones" partnered with soda brand Coca-Cola to create a series of promotional ads featuring characters from the show. Similarly, the movie "The Avengers" teamed up with gaming company Electronic Arts to create a series of tie-in video games.

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One of the most significant ways that entertainment content and popular media are being linked is through cross-promotion. This can take many forms, from a movie tie-in with a popular video game to a music artist collaborating with a social media influencer. For example, the popular TV show "Game of Thrones" partnered with soda brand Coca-Cola to create a series of promotional ads featuring characters from the show. Similarly, the movie "The Avengers" teamed up with gaming company Electronic Arts to create a series of tie-in video games.